Domain naming 101

4:33 AM , , 0 Comments

What name is to a person, domain name will be for your web page, as simple as that. In other words you will need to put a lot of effort and thought in coming up with a proper name. Not to mention that a well-chosen name can do wonder for any SEO endeavor, or some other effort your page tries to make when it comes to promotion or marketing. With this in mind, here are some of the basic ideas that you need to consider before coming up with a final version of your site’s domain name.


Consider Keywords

First thing you need to have in mind is what kind of words and phrases people look for while browsing your niche. Try to compose a list of several of these keywords and start coming up with ways in which you could use them in your domain name. It would be a good idea to do a bit of a keyword search on your own. This step can be invaluable in your future endeavors to gain a better position on search engine results.

Being Creative

In order for your website to become truly memorable you need to come up with as creative name as possible. Not only is creative name more likely to draw attention but also more likely to be memorized. Because of this, it might be a good idea to find a domain that would allow you to play around with an extension like if it was a part of a word or a sentence. A perfect example of this is a domain.me which allowed as cunning and amusing names such as aweso.me and follow.me.

Keeping it short

Even though sometimes you may feel obliged to be descriptive in your name, it is always better to keep it short. Short of course means simple and memorable and not just abbreviated so that it will fit the form. If you aim for your page to take off and even for it to become a brand, what you need to do is create a name that is easy to remember, easy to pronounce and even easier to type.

Avoid numbers

Numbers in your name are what makes a lot of confusion and are as such quite controversial. First of all, even people who learn your domain name by heart will at times feel challenged to remember whether that seven in your name was written in letters or numerals. Same kind of inconvenience can also be caused by hyphens. Third time when this happens to them, confusion will be replaced by anxiousness and even annoyance. These two feelings are not something you want your site to be associated with.

Avoid copyright infringement

Seeing how it takes you only several seconds to check if there is a website with that name somewhere, there is really no excuse on this one. Even though this infringement is still somewhat controversial and tricky to prosecute, a thing like this is still theft of intellectual property. If nothing else happens, you do not want your business to be mistakenly associated with something completely unrelated. Especially if taken into consideration that this content may even be inappropriate to some of your target audience like in the problem Lego had a while back.

Go unique

Now, some black hat strategies resort to promotion via association. Here, you use someone else’s good reputation to promote your business. Although this may be a good short term move, in the long run it can make whole hell break loose. It won’t be long until this deception is noticed by someone of authority and then your page and domain name will be completely compromised. Even though the right way is sometimes a slower one, it is always worth taking.

As you can see, making a good domain name is not so hard after all. All you need to do is make it specific, relevant and easily memorable. Also, you need to make sure to exclude all elements that could complicate the entire process. Finally, all that will be left for you is to choose an appropriate domain and you will be set and ready.

A LINUX enthusiast and tech passionate guy. Love to watch Anime and play cricket. Got extra bit of care in myself, guess that's what people call selfishness :-P Google+