Domain naming 101

What name is to a person, domain name will be for your web page, as simple as that. In other words you will need to put a lot of effort and thought in coming up with a proper name. Not to mention that a well-chosen name can do wonder for any SEO endeavor, or some other effort your page tries to make when it comes to promotion or marketing. With this in mind, here are some of the basic ideas that you need to consider before coming up with a final version of your site’s domain name.


Consider Keywords

First thing you need to have in mind is what kind of words and phrases people look for while browsing your niche. Try to compose a list of several of these keywords and start coming up with ways in which you could use them in your domain name. It would be a good idea to do a bit of a keyword search on your own. This step can be invaluable in your future endeavors to gain a better position on search engine results.

Being Creative

In order for your website to become truly memorable you need to come up with as creative name as possible. Not only is creative name more likely to draw attention but also more likely to be memorized. Because of this, it might be a good idea to find a domain that would allow you to play around with an extension like if it was a part of a word or a sentence. A perfect example of this is a domain.me which allowed as cunning and amusing names such as aweso.me and follow.me.

Keeping it short

Even though sometimes you may feel obliged to be descriptive in your name, it is always better to keep it short. Short of course means simple and memorable and not just abbreviated so that it will fit the form. If you aim for your page to take off and even for it to become a brand, what you need to do is create a name that is easy to remember, easy to pronounce and even easier to type.

Avoid numbers

Numbers in your name are what makes a lot of confusion and are as such quite controversial. First of all, even people who learn your domain name by heart will at times feel challenged to remember whether that seven in your name was written in letters or numerals. Same kind of inconvenience can also be caused by hyphens. Third time when this happens to them, confusion will be replaced by anxiousness and even annoyance. These two feelings are not something you want your site to be associated with.

Avoid copyright infringement

Seeing how it takes you only several seconds to check if there is a website with that name somewhere, there is really no excuse on this one. Even though this infringement is still somewhat controversial and tricky to prosecute, a thing like this is still theft of intellectual property. If nothing else happens, you do not want your business to be mistakenly associated with something completely unrelated. Especially if taken into consideration that this content may even be inappropriate to some of your target audience like in the problem Lego had a while back.

Go unique

Now, some black hat strategies resort to promotion via association. Here, you use someone else’s good reputation to promote your business. Although this may be a good short term move, in the long run it can make whole hell break loose. It won’t be long until this deception is noticed by someone of authority and then your page and domain name will be completely compromised. Even though the right way is sometimes a slower one, it is always worth taking.

As you can see, making a good domain name is not so hard after all. All you need to do is make it specific, relevant and easily memorable. Also, you need to make sure to exclude all elements that could complicate the entire process. Finally, all that will be left for you is to choose an appropriate domain and you will be set and ready.

How Magento Can Operate on Linux's Ubuntu 14.04

In the era of a computer-governed world, there is a growing number of commercial online services. Although most corporations are moving towards pay-per-service philosophy, we can still use free sources for our business and personal purposes. Probably the largest free of charge operating system in the world is Linux. Its open-code structure and ubiquitous presence have made it the most popular system for e-commerce. When it joins forces with Magento, we get a true IT mastodon; now let's learn the basics of installing Magento on Ubuntu 14.04.


Required preconditions

Since Magento is among the most popular ecommerce platforms in the world, there are certain requirements that need to be met before you can start your online ecommerce store. Firstly, you should ensure that there is enough space on your VPS for the data you will be dealing with. So, you should provide the minimum of 2 GB of RAM for your software bits. Secondly, you should install the LAMP crew on your VPS profile. If you need a reminder how to install Linux, Apache, My SQL and PHP on Ubuntu, check this video tutorial. Finally, you will have to create a sudo account, to be able to command the server setup as a non-root user.

PHP and Apache tweaking

In order to ensure that your ecommerce tasks are kept safe in the online environment, every Ubuntu and Magento user has to configure PHP and Apache. When it comes to Apache, it is necessary to organize your virtual host file, to enable Apache to supervise your Magento site in a proper way. To do that, it is necessary to create a new file to manage the virtual host role. Learn more details about setting Apache for Ubuntu and Magento here.
Of course, you also have to configure the amount of memory needed for PHP operations. Every script being executed on Apache is automatically given 128MB of memory by PHP. However, it might not be a sufficient amount of memory for all the scripts run during ecommerce tasks. To change the memory, run the PHP configuration file in Apache: sudo nano /etc/php5/apache2/php.ini. Then find the line that looks like this: memory_limit = 128M. The next step is changing the number to 512 M. It should give your ecommerce platform enough script space for the beginning of your business.


Rounding off the circle

Once the software prerequisites have been sorted out, you can download and install the Magento b2b platform. By following this link, you will get to the latest version. First you should download the necessary file directly to your home directory. Then you have to extract files. When you get a Magento directory inside your home dir, you need to transfer all the unpacked files to the document root in Apache. As you have moved them, you can delete the Magento folder from the home directory. The final step is finishing the installation process through the Magento Interface. 

By starting your ecommerce business through the use of these two systems, you will be safe from intrusions of all kinds. What is more, you can always upgrade or reduce your online store in accordance with your needs. To conclude, this combination of a free-source system and an ecommerce platform with a long tradition is a win-win choice for every new Internet trader.